Frankfurt, Germany, April 1, 2009 – Clear-Com® Communication Systems, a Vitec Group brand, further cements its reputation as Europe’s premier intercom systems provider by welcoming Shure Distribution Germany as its distributor for Germany’s live performance market. Shure Distribution Germany is the distribution arm of Shure, one of the world´s leading manufacturers of microphones and audio electronics. Combined with the strength and breadth of Clear-Com’s German distributor for the broadcast market, Studio Hamburg MCI (Media Consult International) GmbH, this gives customers in both the live performance and broadcast markets dedicated channels to support their market sector with a high degree of market knowledge and Clear-Com product expertise.
MCI is well established with a proven track record in providing Clear-Com based, high-end intercom solutions to the German broadcast and general media sectors. The company has an extensive team of engineering and project management resources to bring highly technical solutions to fruition.
The addition of Shure Distribution Germany puts Clear-Com in a better position to increase brand recognition and sales into the German market. They will bring a specific focus to the live performance sector through its distribution and rental company relationships. The partnership of Shure Distribution Germany and MCI will form an extremely powerful force that will drive Clear-Com to all sectors of the intercom market.
Shure Distribution Germany will offer Clear-Com’s communication solutions through its extensive distribution and rental network and as part of its product portfolio, providing customers in Germany with the optimum communication tools needed for successfully managing live events.
“Clear-Com is a highly respected, internationally recognised brand providing a diverse range of communication solutions for the live performance market,” says Markus Winkler, Managing Director, Shure Distribution Germany. “Its intercom products are the perfect complement to our lines of microphones, amplifiers and speaker systems. It’s a natural fit.”
“Clear-Com is delighted to announce this partnership with Shure Distribution Germany,” says Karlie Miles, Director of EMEA Sales at Clear-Com. “Our goal is to further deepen our commitment to the German market by strengthening Clear-Com’s on-the-ground sales and support teams that understand the customers and their diverse needs. Shure is world famous for its pioneering work in the live performance business, providing superior products and outstanding service to a wide customer base. We are confident that Shure Distribution Germany will deliver the same unequivocal level of service to our live performance customers.”
Studio Hamburg MCI will continue to focus on the broadcast and systems integration business, leveraging its long-term partnership with Clear-Com to deliver high-end intercom products to high-profile German broadcast customers such as NDR, ZDF and ProSiebenSat.1. “We embrace this partnership with Shure Distribution Germany, as this effort will undoubtedly expand the Clear-Com brand into a wider market. In addition, the association will help both MCI and Shure Distribution Germany extend the reach of our businesses,” says Ralf Schimmel, Managing Director, Studio Hamburg MCI.